AAU Press Release

Lucky Dog Becomes the Official Championship Event Merchandiser of AAU Volleyball 
Lucky Dog will begin selling merchandise on-site at AAU National Championship events starting in 2023.  
Reposted from AAUVolleyball.org

ORLANDO, Fla. (April 28, 2023) -- The AAU is happy to announce that Lucky Dog Volleyball is now the official championship event merchandiser of AAU Volleyball. 

Lucky Dog is a national retail leader in volleyball equipment and apparel. The company aims to design volleyball gear that is original, functional, and stylish, while providing resources and services to the volleyball community.

"We are thrilled to have formed a partnership with AAU. The organization embodies the type of values Lucky Dog Volleyball supports and reflects,” said Kris Britton, Lucky Dog CEO. “There are great synergies in our business activities, and we look forward to working towards providing stakeholders in the AAU Volleyball community with quality customer service. Our agreement will be beneficial for AAU, Lucky Dog, and the volleyball community."

Lucky Dog will be selling event merchandise at the AAU Girls’ and Boys’ Junior National Volleyball Championships, as well as launching an online store that will be available during the events. The company made their AAU debut at the Volleyball Classic in March. 

"Lucky Dog is well-known in the volleyball community for their quality apparel, and we are thrilled to make them an official partner of AAU Volleyball,” said Joe Gura, AAU Volleyball National Chair. “We make every partnership decision with our athletes in mind, and we’re eager to see how they respond to Luck Dog at our events."

About Lucky Dog:
Lucky Dog Volleyball is one of the nation's leaders in the volleyball industry. Based in Greensboro, North Carolina, they retail volleyball equipment and apparel and host volleyball events, such as tournaments and recruiting showcases. Lucky Dog Volleyball’s purpose is to create equitable access to volleyball gear, resources and information. The company aims to design volleyball gear that is original, functional and stylish, while providing resources and services to the volleyball community

About AAU:
The Amateur Athletic Union (AAU) is one of the largest, non-profit, volunteer sports organizations in the country. Founded in 1888 to establish standards and uniformity in sports, the AAU philosophy of “Sports For All, Forever” is now shared by more than 720,000 members and 150,000 volunteers nationwide. The largest sport in the AAU, volleyball, has more than 234,000 members with over 300 licensed AAU indoor and beach volleyball events. The AAU Junior National Volleyball Championships is the marquee annual event for the fastest-growing sport in the AAU. The 2022 event featured more than 4,000 teams across 56 divisions.

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